The relaunch of my blog came about as a sort of natural step in the progression of my career. I initially started this blog as a place I could share the fashion writing I was doing for an online magazine based in London. It was this journalistic internship that led me to further my writing, concentrating on young designers predominantly in South Africa as well as the collaborations taking place in the local fashion industry. Although I believed that my writing was strong, I felt as though the quality and aesthetic appeal of my blog (or lack thereof) was letting me down. Humans are visual creatures and if this desire to see beautiful images is not fulfilled, it is more than likely that they won’t stick around to read the copy – no matter how good it is.
Amongst the aforementioned reasoning, is my foremost motivation for persevering and moreover the revival and relaunch of this site: the desire for it to be seen as a sort of online portfolio showcasing my capabilities as a professional entering the fashion industry. I want this site to not only be an expression of my personal style and taste, but also a platform for me to showcase my work and capabilities as a creative.
In order to really truly start again, I had to rid my page of substandard work, but more importantly than just the act of deleting old shoddy posts, is the mental shift one has to go through and stick to. Consistency and quality is the key to success, two notions I, now as a young professional building a portfolio, have to keep in mind at all times. So without further ado, allow me to reintroduce myself…
Normadic is a play on words that merges the universal understanding of a nomadic lifestyle with my personal journey as a Norman. Apart from being a creative outlet for me to share my daily inspirations, travels and the development of my portfolio as a young professional, this site is also grounded on the concept of constant change and development.
The deeper message behind my efforts is that of determination and endurance in the face of adversity or despair, and it is more often than not that true strength is found in the simplest of things; pretty things, different things or even challenging things. One such challenge for me (and possibly many who will read this) was the wish to have a space of my own to share the countless inspiration and beauty I encounter through my journey, as well attempting to build some sort of portfolio to back up my dreams in an industry based on what you can do rather than what you claim to be able to do.
So in the spirit of constantly moving forward, discovering and developing – I hope this site not only serves as a showcase for my creative projects and experiences but also a source of constant inspiration for all who wish to join me in pursuing a normadic lifestyle.
About this look:
Serious decisions call for serious outfits – and racer caps to show you I mean business!
Tartan print cap: Cotton On
Leather Jacket: Black Rivet
Turtle Neck: Woolworths
High Waist Jeans: Mr Price
Ankle Boots: Cotton On
About this location:
Doppio Zero is a Mediterranean-style cafe and restaurant serving a host of delicious dishes and is especially well-known for their famous thin-crust gourmet pizzas. The establishment started out as a corner street style bakery and café and has since grown to become a recognisable name in the food industry with over eleven restaurants nation-wide, as well as having opened their first international eatery in Alexandria, Egypt, in 2013. Recent expansion has seen the company include an online cake ordering option with a variety of treats to suit every taste and budget.
To find out more visit Doppio Zero
Photos: Kris Huwald