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21 Sep

Just Say Maybe

Just Say Maybe, Lingerie, JSM,Normadic Online

Every summertime without fail, the beach body phenomena comes around as surely as the warmer days do. We start to see more online commentary noting the so-called summer-body – or lack thereof.

Springtime is certainly a hazy time as winter days seem to linger through the sunshine that teases us day after day. It was one such sunny afternoon that I found myself lounging poolside, yet not quite ready to don a bikini. A friend of mine noted that she loved my shaped and encouraged that I had absolutely nothing to worry about. As we discussed my seemingly small insecurity, I started to realise that it was all a matter of inner confidence.

Self-confidence is so personal to everyone; it is something that no amount of praise or adoration could fill. It shines through in the moments when you are you authentically yourself – the dancing in your underwear kind of self – or better yet, lingerie.

I was recently introduced to a brand that perfectly encapsulates ideas of self-confidence and empowerment through lingerie, Just Say Maybe. The newly launched South African online brand expresses sophistication and style through their exclusive designs. JSM Lingerie offers limited range designs in gorgeous fabrics and a romantic colour palette. I really enjoy the feminine design with lace details complemented by the soft stretchable fabric. I find my Eyelash Wink Me black and white briefs to be not only super comfortable but sophisticated too, and a piece that will inspire and on-the-go woman while allowing her to feel effortlessly sexy and confident for the most important person in her life – herself.

I believe that the key to confidence is finding that intimate assurance or persona or whatever that is to you – capture that and embody that, and just say maybe to life.

Own it, Live it – Wear it and embrace the “Maybe” in your day!

Packaging, PR, JSM, Lingerie, Normadic OnlinePackaging, PR, JSM, Lingerie, Normadic Online, underwera, briefs, lace


For more information visit:

Facebook – Just Say Maybe15

Instagram – @JSMLingerie

Website –

Nicole Norman
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