With a name that perfectly encapsulates any make-up junkie’s feelings when it comes to beauty products, L.O.V cosmetics’s arrival in South Africa couldn’t have been more perfectly timed! In the midst of the festive season, this exclusive range of professional makeup provides yet a another must-have when it come to giving (or receiving) a little L.O.V this holiday season!
L.O.V Cosmetics entry into South African markets is warmly welcomed, given the dedication to quality and attention to detail the brand prides itself on. I was sent a lovely gift to get a sense of this new player in the South African beauty space; I share my thoughts below.
LOVinity Long Lasting Nail Lacquer in “Scarlet Sunset“
The brand features a number of colour ways when it come to their products, yet I find the LOVinity long lasting nail lacquer in “Scarlet Sunset” to be most appropiate given my initial introductions to a brand synonymous with ideas of passion and love. As expected the nail colour is vibrant and feels smooth on application with the flat-shaped brush. Depending on your day-to-day activities, the colour can last up to 10 days
“The Forbidden” Dramatic Volume Mascara in extra black
Perhaps my lack-lustre natural lashes is what has fuelled my obsessions with mascaras, and “The Forbidden” dramatic volume mascara in “extra black” by L.O.V cosmetics has only further enhanced my preoccupation with lashes. I’m no stranger to applying multiply coats, but I was hooked after only only application of this product! “Dramatic” is quite an apt description as the wand separately lengthens and coats the lashes, making them appear longer, thicker and super black! Naturally, I’ll go ahead and apply two or three coats and as a result, I’ll get two or three times the drama!
Photography: Kirsti Nagel (email: firstname.lastname@example.org to book)